News - Ferragamo Launches Digital Trunk Show


Heritage labels with real fashion depth and a continuous cycle of reinvention has long intrigued me. Salvatore Ferragamo is one with many archival moments, who can say they invented the platform? Or dressed Marilyn Monroe in hollywood’s most-treasured scene, standing atop a subway grate, with a white dress kicked up high in those infamous Ferragamo sling backs? Better yet, the creation of the rainbow wedge or caged heels. 

The nearly century old label once known for shoes has been impacting fashion consumers with a full range collection for some time now.

Since 2009, Creative Director, Massimiliano Giornetti’s has seduced aspirational women of all types the way Ferragamo himself once had. Staying true to the brand’s identity with classic shapes and tailoring, yet still finding ways to go against the common grid. Massimiliano Giornetti’s Fall 2014 RTW collection is a perfect portrayal of this with his revision of tweed, knife pleats, luxurious leather and fabric techniques, and distinctive knit wear. The tall boots and crocodile heels alongside the crocodile or Persian fur shoppers and elongated doctor bags are thrilling with their uneven color effects and standout hardware. As most brands are finding different ways to tell their story and communicate with their audience, this fashion house has teamed up with four very different women on the town who each has their individual style to launch their Fall Winter digital trunk show. Two of which are rock heiress Alexandra Richards and nightlife DJ Leigh Lezark, who both embody the Ferragamo female in their way of dressing. 

I love the look of Alexandra’s youthful spirit, understated, and well put together attire verses Leigh’s bold and moody, sometimes graphic approach. Alexandra Richards has mentioned she loves “the tall black boots for the unpredictable wintry days" while Leigh Lezark has opted for the lightly ribbed and treated knit dress. I have my eyes set on a small black crocodile shoulder bag with an oversized gold ring. There are incredible pieces to update your Fall Winter wardrobe. Visit the site for your only opportunity to shop runway pieces via e-commerce that will be available for pre-orders  during this limited period.

Launching today August 5th - Shop the collection here